After many years in PR and marketing Frida had a growing sense that she had a creative calling that needed to be heard.

Taking the step towards set design and styling was natural and merely a fine tuning of what she already was doing in her work life; helping clients elevate their ideas. She is now a sought after creative, and her list of commissions expands continuously. So far it includes TV-productions, press events and of course interior-, set- and prop styling.

She is very hands on. Always with a creative vision and direction; skillfully picking the cherries out of trends and sourcing unique vintage items. Frida’s inspiration comes from travel, the people around her and the beauty of everyday life.